A flyer without a QR code is a dead end. People see it, maybe remember the name, but rarely type in a URL. Adding a QR code to your flyer turns every print into a one-tap gateway to your website, event page, or sign-up form. Here's how to create and use QR codes on flyers effectively.
How do you put a QR code on a flyer?
Generate your QR code above, download it as PNG, then place it in your flyer design using Canva, Word, or any design tool. Make the QR code prominent — at least 3cm × 3cm on a standard flyer. Place it in the bottom half where people naturally look for next steps. Add a clear call to action next to it: 'Scan to RSVP,' 'Scan for 20% off,' or 'Scan to learn more.' Never put a QR code on a flyer without context.
What should a QR code on a flyer link to?
Link to a mobile-optimized landing page specific to the flyer's purpose, not your homepage. If the flyer promotes an event, link to the event page. If it's a sale, link to the sale page. A relevant landing page converts 3-5x better than a generic homepage. The best flyer QR codes link to pages that match exactly what the reader expects after scanning.
How do you track QR code scans on flyers?
Use different URLs (with UTM parameters) for different flyer locations. This tells you which physical locations drive the most scans. Put flyers with QR codes in coffee shops, community boards, gyms, and local businesses — then check your analytics to see which spots perform best. Tracking flyer QR code scans helps you double down on what works.
What size should a QR code be on a flyer?
For a standard letter-sized flyer, your QR code should be at least 3cm × 3cm (about 1.2 inches). Bigger is better — a larger QR code scans faster and from farther away. Leave white space around the code (at least 5mm margin) so scanners can detect the edges. Test your QR code by printing it and scanning from arm's length before distributing.